Build an active audience for your business
Getting more likes for your Page will help you:
Let people know what to offer.
Easily keep people updated about new products and events.
Find new customers more effectively.
How to grow your Page audience
Invite your customers and friends
A great way to start a business with your Facebook Page. They can support you by interacting with your content. This is the first time you can establish credibility, build your word about your business straight away.
Communicate with customers at any time and in any location
Your Facebook Page makes it easy for people to find out.
Connect on Messenger
People can communicate with your business on Facebook. This is a flexible and convenient way to provide customer service.
Learn more about messaging
Keep up the conversation
Stay active on your page. When people know that you’re interacting with them, they are more likely to be connected to your business.
We have prepared special packages for people & exhibitors from Wellness & Beauty Expo 2018.
Having a WordPress website is a great long-term investment for your business. There are many benefits of having a WordPress site, one of the biggest advantages are the millions of plugins available to add functionality to your website. There are no limitations on what you can do, however, some plugins and your theme will require updates when these are released. Every month or so your website may require mandatory software updates in order for it to perform properly. If you would prefer to have this managed, for a 3, 6 monthly or yearly fee, I will manage all your updates for you.
Storytelling is an essential marketing tool for brands looking to ground their business strategy with messaging that is memorable, emotionally engaging, and profitable.
In my recent article, I delve into how strategic storytelling can help businesses create high-quality marketing content, strengthen brand loyalty, and improve sales conversions. The most successful brands do this by balancing emotion with just the right amount of information: a great story is easy to understand and simplifies big ideas in a way that sticks in people’s minds. Even more, it surprises, delights, makes audiences think and feel, and motivates them to act in ways that data cannot.
As Harrison Monarth, New York Times bestselling author of The Confident Speaker, stated: “A story can go where quantitative analysis is denied admission: our hearts. Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.”
I share key insights from my signature framework for crafting a story that connects with audiences and drives sales:
Is it Layered ?
Action: what is the best action word describing what the brand is doing to serve consumers – is it empowering, teaching, coaching, providing, etc?
Target audience: who exactly do you want to influence – are they seasoned business owners, misunderstood geniuses, fearless visionaries, innovative corporate executives? Try to capture the essence of this audience in just a couple of words.
Value: what is the transformation that is being created for the target audience through the action? In other words – what value do people get from interacting with the brand?
For example, my vision for my storytelling business is to empower passionate entrepreneurs to share stories that will bring their vision to life, create high quality and effective content, and authentically connect with the right audience.
Gain Extreme Clarity In Your Vision
As a brand story coach, I frequently see business owners make the mistake of pushing out marketing content without a clear story to wrap it around. Without a story foundation, brand messaging risks being inconsistent, confusing, and sometimes even contradictory.
The first step in creating a story is to get very clear on your vision. Think of your brand as a legacy – what do you want to leave behind?
Whether you’re a sock or tech company, a powerful brand story instills a sense of bigger purpose that is beyond the product or service being offered. For example, companies like Apple, Tesla, and Facebook became some of the most admired and financially successful companies in the world by delivering financial returns while also building people and society.
When mapping out a brand vision, outline what you want to accomplish with your brand. Don’t be afraid to dream: do you want to change how the beauty industry is perceived, empower millennial women to work and travel full-time, or help entrepreneurs build six-figure businesses?
This vision should be distilled into a singular sentence, which can be broken down into three parts:
Humanize And Relate To Your Target Audience
Paint a vivid picture of the people the brand is speaking to, and create personas if necessary. What do they like, what are their quirks, what keeps them up at night, and what lights them up? Then, take it a step further: what are the belief systems, philosophy, and lifestyle that they subscribe to and feel passionate about sharing? The idea is to uncover a tension – that is, a psychological itch that this audience needs to scratch – and then resolve that tension through the telling of a story.
For example, most of my clients are entrepreneurs with big dreams and the drive to bring them to life. Their “itches” are: they are overwhelmed with running their business, they struggle with refining and organizing their vision into a cohesive story, they don’t know where to begin or how to tell a story that ties back to ROI. My business’ brand story, therefore, focuses on addressing the challenges of being an entrepreneur, the payoffs of pursuing one’s dreams, and how it is possible to tell a story that shapes reality despite the challenges.
Address (either directly or indirectly) a tension that an audience is going through and resolve it in a way that is relatable, human, and offers a transformation. This will help your audience feel understood and connected to the brand.