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Search Engine Optimization in 2018

To say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Googleincluding the mobile intrusive interstitials penalty roll out at the beginning of January, the unconfirmed “Fred” update in March, and the October launch of Chrome 62, which raised the importance of protecting content with SSL encryption (HTTPS). As a result, marketers are faced with the challenge of educating themselves about each update, adapting their SEO strategy accordingly, and solving for any
reduction in organic traffic. Sounds like a lot of work? Well, truthfully, maintaining an effective SEO strategy does require a close eye and a commitment to quality. And because SEO has changed so much in the past several years, many marketers aren’t sure what’s
outdated, what’s important, what will actually move the needle, and what’s simply wasted effort. This guide is going to point out all of the most common myths and assumptions about how SEO works and debunk them for you, so you’re not wasting a single moment on things that simply don’t matter for SEO in 2018. Let’s get started.

SEO Myths



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  • 1. “I must submit my site to Google.”
  • 2. “More links are better than more content.”
  • 3. “Having a secure (HTTPS encrypted) site isn’t important for SEO.”
  • 4. “SEO is all about ranking.”
  • 5. “Meta descriptions have a huge impact on search rankings.”
  • 6.“Pop-ups will always hurt my ranking in search.”
  • 7. “Keyword optimization is THE key to SEO.”
  • 8. “Keywords need to be an exact match.”
  • 9. “The H1 is the most important on-page element.”
  • 10. “My homepage needs a lot of content.”
  • 11. “The more pages I have, the better.”
  • 12. “Good user experience is an added bonus, not a requirement.”
  • 13. “Local SEO doesn’t matter anymore.”
  • 14. “Google will never know if I have bad sites linking to me.”
  • 15. “Images don’t require any optimization.”
  • 16. “Featured Snippets only matter if you’re Wikipedia.”
  • 17. “I don’t need a mobile optimization strategy.”
  • 18. “SEO is something I can hand off to IT.”
  • 19. “The age of my domain will help me rank.”
  • 20. “Google holds grudges.”