To say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Google –including the mobile intrusive interstitials penalty roll out at the beginning of January, the unconfirmed “Fred” update in March, and the October launch of Chrome 62, which raised the importance of protecting content with SSL encryption (HTTPS). As a result, marketers are faced with the challenge of educating themselves about each update, adapting their SEO strategy accordingly, and solving for any
reduction in organic traffic. Sounds like a lot of work? Well, truthfully, maintaining an effective SEO strategy does require a close eye and a commitment to quality. And because SEO has changed so much in the past several years, many marketers aren’t sure what’s
outdated, what’s important, what will actually move the needle, and what’s simply wasted effort. This guide is going to point out all of the most common myths and assumptions about how SEO works and debunk them for you, so you’re not wasting a single moment on things that simply don’t matter for SEO in 2018. Let’s get started.
We have prepared special packages for people & exhibitors from Wellness & Beauty Expo 2018.
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