“A strong logo is the beginning of your company’s branding and conveys your business’s vision.”
7 Reasons Why a Logo is Important to Your Business
1. Grabs Attention
2. Makes a Strong First Impression
3. It’s The Foundation of Your Brand Identity
4. Visual – Memorable
5. Separates You From Competition
6. Fosters Brand Loyalty
7 Your Audience Expects It
We work with a superb video production team to create bespoke content for use on your website. As we establish our creative concept for your website, we will consider the benefits that video content can play in delivering the best experience to your audience.
Did you know? 59% of executives say they would rather watch a video than reading text.
Telling Tales to Win in User Experience Design
Storytelling is an ancient craft; its power is timeless because good stories will always captivate audiences, whatever the medium. UX designers typically tell on-screen stories, weaving narratives to make users invest their emotions in our messages. Vitally, we aim to hook users through their feelings, as opposed to describing our offerings from a functionalist/task-oriented viewpoint. Indeed, good user experience depends on the success of users’ achieving their goals “usability-wise”, but storytelling is the framework we use to reach users. As we learn about our world through metaphors, not bullet-point specifications, storytelling is the best way to relate to audiences. Effective storytelling means going beyond getting users emotionally invested, to keeping them engaged after their experiences, too, so they attach more meaning to our products/services. Brands do this—building an “auxiliary product” of an experience to advertise their goods and idealized lifestyles.
“People think that stories are shaped by people. In fact, it’s the other way around.”
— Terry Pratchett, English fantasy author